If Eich succeeds in his bold move, it could mean the end of ad blockers and improved privacy for consumers.Ĭurrently, online ads support a huge number of free services such as Yahoo mail, Facebook and Google searches but this situation creates a problem since publishers have reasons to intrude in your personal life – their ads sell much better when publishers know details about you – or as Apple’s CEO Tim Cook states “When an online service is free, you’re not the customer. The new browser should load pages two to four times faster than rival smartphone browsers and 1.4 times faster than PC browsers.īut it’s not all smooth sailing - the Brave browser faces huge challenges such as gaining publishers support and convincing users to change their browsers. Apart from the huge speed boost Eich promises privacy protection as well. The San Francisco-based company wants to rid the world of intrusive ads or harmful advertising all together.īrendan Eich states: 'We have to disconnect the bad system, I talk about putting chlorine in the pool”. He left Mozilla in 2014 and started working from his new start-up, Brave Software with a team of 10, hand-picked specialists.

The idea behind this browser is to shield users from intrusive ads, effectively allowing it to run much faster than its rivals.īrendan Eich is known for bold and exciting ideas – He invented the JavaScript programming language and co-founded Mozilla which built the Firefox browser – one of the most popular browsers in the world. Brendan Eich is one of Firefox’s key figures and a web pioneer, but that’s not all he’s known for – he is the man behind a new start-up called Brave Software.īrave Software recently released a beta version of the Brave browser – this new software can work on OS X, Windows, Android or iOS.

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